We conducted extensive study of the West Oakland trade area and identified the areas within the community that are most optimal for a retail store location. We paid special attention to criteria such as high population density, accessibility by walking and public transportation, high vehicle traffic, sufficient parking, public safety and potential synergy with other small businesses. Based on these criteria, we targeted numerous sites located along the busiest traffic corridors in the neighborhood. Given the extremely competitive and expensive real estate market in the Bay Area, our efforts to secure a location took a year and half. As of March 2016, we secured a location on San Pablo Avenue that will accommodate our plan to construct a 14,000 square foot full-service food market and social hall. This location sits at the edge of three historic West Oakland neighborhoods: McClymonds, Hoover-Foster (aka ghosttown) and Clawson (aka Dogtown).