A new article came out on Saturday 8/9/14 in Forbes.com about our project. Entitled Eye On The Prize: Addressing A Food Desert in Oakland, the article discusses the origins of our project, our past challenges raising capital from conventional sources, our success raising capital from public and community investors and some key ideas behind our plan for a full-service grocery store in West Oakland.
The article also discusses how a rapidly changing real estate climate in West Oakland has affected our project and the recent partnership we established with a community development corporation to assist us in acquiring a location for our store.