Our draft social mission as of Summer 2012:
To build community in West Oakland, to enhance the health and quality of life of local families and to empower our customers with knowledge about food and health.
To nurture a thriving local economy, to create opportunity for local families and to support the entrepreneurial culture that sustains the vitality of our community.
To connect our community to its regional food system and to reignite an appreciation for the producers, suppliers and workers who nurture and feed us.